What advertising agencies do for their clients, we’re called to do for Christ.

Originally published on Christ Notes – Week of 23 October 2013

You’ve probably heard these slogans: “Just do it,” “Drivers wanted,” and “It’s everywhere you want to be.” And you’ve almost certainly heard of Nike, Volkswagen, and Visa; however, you probably have never heard of the advertising agencies that coined those slogans: Wieden & Kennedy; Arnold Communications; and Batten, Barton, Durstine & Osborn.

In a lot of ways, we’re supposed to be like those advertising agencies. We are called to proclaim the name of Jesus to the entire world; we’re not called to proclaim the name of our denomination, our ministry, our church, or our pastor.

Compare how often you talk about your church or your pastor versus how often you talk about Jesus.

When unbelievers see Christianity, I can’t help but wonder how many of them simply see a bunch of denominations fighting about petty issues: Contemporary vs. traditional worship? Drums and guitar vs. organ and hymns? Powerpoint slides vs. hymn book? Jeans and tee-shirt vs. suit and tie?

Instead, wouldn’t our testimony to the world be so much better if, with one voice, we proclaimed “Jesus!”? In Romans 15:9, Paul writes, Therefore I will praise you among the Gentiles; I will sing hymns to your name. Paul’s singular focus was on making the name of Jesus known throughout the world.

It’s not about your church, your ministry, your Bible study, your small group, or your denomination. Your single focus should be on shouting the name of Jesus to all peoples. Your life should be a walking advertisement for the hope, peace, and joy that’s available to all people in Christ.

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