How to raise funds for charity

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Photo: YWCA Montreal team at Scotiabank Charity Challenge / Défi Caritatif Montreal 2015

I used to think that 13 was an unlucky number, but I changed my mind a few years ago.  A brand awareness survey found that 13% of non-client respondents were likely to do business with our company because it sponsored community events and charities they cared about.

Our corporate marketing team got lucky because the 13% result surpassed expectations, justified budget renewal and provided proof that our corporate philanthropy program benefited business goals.

According to Imagine Canada, a national charitable organization that represents the charitable sector, charities and non-profits receive around $2.8 billion from corporations.  The majority of corporations contribute to charities because they understand that healthy communities are good for business.

But corporate philanthropy is becoming more challenging.  And many of the more than 150,000 charitable organizations in Canada are down on their luck.

Thirty-eight percent of companies said that too many charities are trying to solicit money for the same cause.  Traditional cheque book philanthropy is rapidly being replaced by strategic partnerships that benefit both the community and corporate donors.

With shrinking government funding, charities are challenged to find the best way of raising funds from corporate and individual donors.   But this presents an opportunity for charities to find unique and creative ways to raise the funds needed for survival.

How to raise funds for charity?  Help corporations to be successful

A few suggestions that charitable organizations may want to consider…

Pride of association

Charitable organizations can support business by bringing together donors at in-person events to raise funds and network.  Out of this comes pride of association with like-minded peers who share the same concerns and commitment to the charitable cause.

  • A good example is the United Way of Ottawa’s GenNEXT Giving Circle.  United Way organizes networking and fundraising events and initiatives where young people can learn about the needs in their community, volunteer their time, and put their dollars to work where they will have the greatest impact.

Shared community of buyers and donors

Charitable organizations can also support client engagement and expand the number of clients for corporations.  By creating strategic partnerships charities and corporations can launch major events to promote products and build public awareness of the charity’s cause, with the intention of building a shared community of donors and clients.

  • A few years ago, The Salvation Army partnered with Montreal-based designers and staged a fashion show to raise funds for L’Abri d’espoir, a shelter for abused women and their children. The event was used to leverage the brands of the charity and of the fashion designers to create a shared community of buyers and donors who support the cause of protecting women from violence.   

Community and employee engagement

Apart from soliciting donations from corporations who care about their causes, charitable organizations should also ask corporations to volunteer their expertise.  Charitable organizations can organize employee volunteer activities that support employee engagement and strengthen teamwork.

  • According to Volunteer Canada, employer-supported volunteering (ESV) is emerging as a regular practice among many of today’s employers seeking to give back to the community. ESV activities and programs are a new “shared value” approach, helping businesses strengthen community relationships and improve employee engagement. They also give non-profits access to new resources and skills while allowing employees to refine and enhance their skills and expand their networks.

Sharing information for thought leadership

Charitable organizations are well-placed to provide valuable data and insights on the causes they advocate and the services they provide.  This information can be shared with thought leaders and persons of influence who have access to the podiums at thought leadership events.    Many chambers of commerce and think tanks host events attended by the audiences that are likely to become interested in the charitable organizations’ causes.  Through thought leadership, corporations can increase their reputation as experts in a particular industry or as key contributors to the quest for solutions in fields such as healthcare and economic development.

Adopt business practices

Although well-intentioned tactics can be used to solicit financial support, charities cannot rely on luck and goodwill.

The common element in all of these suggestions is the creation of relationships with the aim of engaging corporations in committed partnerships that lead to sustained support for charitable organizations.

Like for-profit corporations, charitable organizations must adopt business practices to increase awareness by creating differentiated messages and developing relationships that provide a mutual exchange of benefits.  This requires deliberate planning with the aim of achieving specific outcomes that are good for charities, businesses and communities.

Christ in you, the hope of glory!  That’s why glory matters.

www.camilleisaacsmorell.com

www.twitter.com/glorymatters 

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Standing Strong Through the Storm OPEN AND CLOSED DOORS*

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*The text below is taken from Standing Strong Through the Storm (SSTS), a daily devotional message by SSTS author Paul Estabrooks. © 2011 Open Doors International. 

“For my thoughts are not your thoughts, neither are your ways my ways,” declares the LORD. “As the heavens are higher than the earth, so are my ways higher than your ways and my thoughts than your thoughts.” Isaiah 55:8-9

The Bible has much to say about open doors but many times – even as Christians – we seem to face obstacles on our path and in our ministry. Blocked doors can be VERY frustrating. Yet God often uses closed doors to advance His cause.

 Bible teachers like Max Lucado remind us that God closed the womb of a young Sarah so he could display His power to the elderly one. He shut the palace door on Moses the prince so he could open shackles through Moses the liberator. He marched Daniel out of Jerusalem so he could use Daniel in Babylon.

And even Jesus knew the challenge of a blocked door. When he requested a path that bypassed the cross, God said no. He said no to Jesus in the Garden of Gethsemane so He could say yes to us at the gates of heaven.

It’s not that our plans are bad but that God’s plans are better.

A prayer is circulating on the Internet that expresses it this way:

  • He asked for strength that he might achieve, he was made weak that he might endure;
  • He asked for health to do larger things, he was given infirmity that he might do better things;
  • He asked for power that he might impress men, he was given weakness that he might seek God;
  • He asked for wealth that he might be free from care, he was given poverty that he might be wiser than carefree.
  • He asked for all things that he might enjoy life, he was given life that he might enjoy all things;
  • He received nothing he asked for. He received more than he ever hoped for.

His prayer was answered!

Blessed man!

The shortest distance between a closed and open door is the distance between your knees and the floor. The one who kneels to the Lord can stand up to anything.

RESPONSE:

Today I will accept that my blocked door doesn’t mean God doesn’t love me. Quite the opposite. I’ll see it as proof that He does.

PRAYER:

Thank You Lord that You know best and have even better plans for me and my service for You. Help me wait patiently for You to open the right door at the right time!