How to raise funds for charity

Y DES FEMMES DeFI CARIATIF BANQUE SCOTIA

Photo: YWCA Montreal team at Scotiabank Charity Challenge / Défi Caritatif Montreal 2015

I used to think that 13 was an unlucky number, but I changed my mind a few years ago.  A brand awareness survey found that 13% of non-client respondents were likely to do business with our company because it sponsored community events and charities they cared about.

Our corporate marketing team got lucky because the 13% result surpassed expectations, justified budget renewal and provided proof that our corporate philanthropy program benefited business goals.

According to Imagine Canada, a national charitable organization that represents the charitable sector, charities and non-profits receive around $2.8 billion from corporations.  The majority of corporations contribute to charities because they understand that healthy communities are good for business.

But corporate philanthropy is becoming more challenging.  And many of the more than 150,000 charitable organizations in Canada are down on their luck.

Thirty-eight percent of companies said that too many charities are trying to solicit money for the same cause.  Traditional cheque book philanthropy is rapidly being replaced by strategic partnerships that benefit both the community and corporate donors.

With shrinking government funding, charities are challenged to find the best way of raising funds from corporate and individual donors.   But this presents an opportunity for charities to find unique and creative ways to raise the funds needed for survival.

How to raise funds for charity?  Help corporations to be successful

A few suggestions that charitable organizations may want to consider…

Pride of association

Charitable organizations can support business by bringing together donors at in-person events to raise funds and network.  Out of this comes pride of association with like-minded peers who share the same concerns and commitment to the charitable cause.

  • A good example is the United Way of Ottawa’s GenNEXT Giving Circle.  United Way organizes networking and fundraising events and initiatives where young people can learn about the needs in their community, volunteer their time, and put their dollars to work where they will have the greatest impact.

Shared community of buyers and donors

Charitable organizations can also support client engagement and expand the number of clients for corporations.  By creating strategic partnerships charities and corporations can launch major events to promote products and build public awareness of the charity’s cause, with the intention of building a shared community of donors and clients.

  • A few years ago, The Salvation Army partnered with Montreal-based designers and staged a fashion show to raise funds for L’Abri d’espoir, a shelter for abused women and their children. The event was used to leverage the brands of the charity and of the fashion designers to create a shared community of buyers and donors who support the cause of protecting women from violence.   

Community and employee engagement

Apart from soliciting donations from corporations who care about their causes, charitable organizations should also ask corporations to volunteer their expertise.  Charitable organizations can organize employee volunteer activities that support employee engagement and strengthen teamwork.

  • According to Volunteer Canada, employer-supported volunteering (ESV) is emerging as a regular practice among many of today’s employers seeking to give back to the community. ESV activities and programs are a new “shared value” approach, helping businesses strengthen community relationships and improve employee engagement. They also give non-profits access to new resources and skills while allowing employees to refine and enhance their skills and expand their networks.

Sharing information for thought leadership

Charitable organizations are well-placed to provide valuable data and insights on the causes they advocate and the services they provide.  This information can be shared with thought leaders and persons of influence who have access to the podiums at thought leadership events.    Many chambers of commerce and think tanks host events attended by the audiences that are likely to become interested in the charitable organizations’ causes.  Through thought leadership, corporations can increase their reputation as experts in a particular industry or as key contributors to the quest for solutions in fields such as healthcare and economic development.

Adopt business practices

Although well-intentioned tactics can be used to solicit financial support, charities cannot rely on luck and goodwill.

The common element in all of these suggestions is the creation of relationships with the aim of engaging corporations in committed partnerships that lead to sustained support for charitable organizations.

Like for-profit corporations, charitable organizations must adopt business practices to increase awareness by creating differentiated messages and developing relationships that provide a mutual exchange of benefits.  This requires deliberate planning with the aim of achieving specific outcomes that are good for charities, businesses and communities.

Christ in you, the hope of glory!  That’s why glory matters.

www.camilleisaacsmorell.com

www.twitter.com/glorymatters 

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There is Enough for all of Us: My Views on Persistent Poverty, the Prosperity Gospel and Social Justice

Karen's mountains

It was in the dimming sunlight of dusk that I had a moment of enlightenment.

I was late for an appointment but lucky enough to find a parking space on a crowded street. Even though I had enough money to pay for the thirty minutes I needed, I didn’t have the right coins to put in the parking meter.  There were no shops nearby to ask for change, only people scurrying by.

Bewildered and frantic, I rushed up to a couple and asked if they could exchange my dimes and nickels for two quarters.

“Sorry,” he said, as I felt my racing heart sink.

“But here’s my receipt for forty minutes remaining on my space in the parking lot over there,” he continued.

“How much do I owe you for that?” I asked in disbelief.

“Nothing.  Please take it.  I’m sure you need it more than we do,” he responded.

In that instant, as I saw the remaining rays of sunset slide below the horizon, I could feel my heart warm with gratitude for Divine Providence.  I got more than I asked for, unexpectedly and right on time.

But my “aha moment” didn’t end there.

I made it to my appointment, but the person who I was to meet didn’t show up and my meeting was postponed to another day.  I chose not to be disappointed.

My takeaway from all this was that we can get more, even when we don’t need it as there is an inexhaustible supply of everything we need in the Universe!

There is ample evidence that there is more than enough for everyone in this world.

Abundance is more of a problem than scarcity

Oxfam reported that there is enough food to feed the world.  In fact the world produces 17% more food per person today than 30 years ago. The International Federation of the Red Cross reported in 2011 that there are 1.5 billion people worldwide classified as obese.  However, 925 million go to sleep hungry every night.  I can accept that nutrient-poor foods may be the main contributor to obesity.  The truth is that there is more food available in the world than we are led to believe. There is enough and more for everyone. The problem is the inequitable distribution of wealth.

Poverty is being alleviated, but…

The United Nations reports that the international community has made significant strides towards lifting people out of poverty, with extreme poverty rates cut in half since 1990.  However, the poorest 40 percent of the world’s population accounts for 5 percent of global income and the richest 20 percent accounts for three-quarters of world income.

Persistent poverty is real.  Breaking generational cycles of poverty continues to be elusive.

The divide between those who have more and those who have less or nothing at all is widening. This is happening in spite of the myriad people, initiatives and organizations undertaking projects to alleviate poverty.  Throughout the year, I receive all kinds of requests for donations ranging from money to build vital infrastructure to gifts in kind such as food, clothing and Christmas gifts.

Giving the excess from those who have to those who don’t have, doesn’t always bridge the divide

There are many willing volunteers who want to help, but they lack the knowledge and skills required to be effective. I’ve heard stories about water wells that don’t work after the foreign aid workers have left; poorly built walls that have to be redone; and gift toys that children have no clue about how to use.

Too often the gifts and donations of the “haves” do not empower the “have nots.”   

A constant stream of donations disempowers people and creates dependency on others.  In my own experience, most people in need want to develop their talents, find sustainable employment and become self-sufficient to support their families.

None of this darkens the revelations of my “aha moment.”

Religious teachings about prosperity

Some Christian religious denominations glorify poverty as an honourable spiritual and material state that is sanctified by God.  There are others who teach a “prosperity gospel,” claiming that excessive financial wealth and excellent health are always in the will of God.

I don’t find either of these approaches to be satisfactory as they can be used to oppress people in one way or another.

On one hand, glorifying poverty leads people to passively accept poverty and deprives them of the opportunity to make the required effort to achieve financial independence and a better standard of living. On the other hand, those who do not achieve financial success or are in ill-health may be led to believe that they are inadequate, sinful or not following God’s will.

While I don’t believe that God intends anyone to live in poverty and that there is nothing inherently wrong with wanting to have as much as we want and more, I believe that social justice has to be the guiding principle in the quest for personal and collective prosperity.

Social justice bridges poverty to prosperity

The inexhaustible resources of the Universe are available to all of us. It’s our commitment to social justice that will bridge the divide between poverty and prosperity.  Just like the man who offered me the parking receipt with the excess time he didn’t need, we should always think of ways in which we can use what we have and don’t need more of, to enable and empower others to get to a better place.

Christ in you, the hope of glory.  That’s why glory matters!

@glorymatters

www.camilleisaacsmorell.com 

Freeing the Mind of Negative Thoughts

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Even though I am a die-hard optimist, I had a rude awakening about the power of positive thinking – as a committed Christian, my positive thoughts don’t hold any inherent supernatural power to force God’s will into existence.

My positive thoughts, affirmations and visualization aren’t a substitute for discerning God’s will.  Nor can my positive thoughts and visualisation substitute the “hard work” of patient trusting and faith that declares “Thy will be done.”

Sounds obvious, doesn’t it?  God, not my positive thoughts, is the Almighty and only real power in the Universe.  Yet many of us have seen and heard testimonials of the benefits and outcomes of positive thinking.

Jesus implores us to “Ask believing to receive.” (Matthew 21:22)

Asking and believing imply the expectation of a positive outcome.  Belief requires holding positive thoughts in faith.  Our faith influences the outcome of our prayers.

Paul admonishes the believers in the Church at Rome to “be transformed by the renewing of their minds,” to not think and act like non-believers who are influenced by the things in this world.  Our thoughts coming from our renewed minds influence our behaviour. (Romans 12:2)

Disappointing outcome of positive thinking

Following the teachings of the Bible and influenced by an endless list of spirituality teachers, I recently spent quite some time and effort convincing myself, through positive thinking and visualization, that a new career opportunity was mine.  I saw a series of coincidental events as further proof that I was headed in the right direction and that I could expect to get the job offer.  Many people were praying with me and for me.  Many people made positive affirmations and said that they could clearly see me in that new role.  So did I.  When the job offer did not materialize, I was disappointed.  What the heck went wrong?

On reflection, I realized that I had spent an inordinate amount of time convincing myself – fighting against recurring negative thoughts and doubts that I wouldn’t get the job offer. Negative thoughts stirred up feelings of fear and anxiety, which I tried to eliminate by using positive thinking to predict a positive outcome.  The positive thoughts not only calmed my fear and anxiety, but made me falsely believe that I correctly discerned God’s will.  That’s wishful thinking!

Nothing is wrong with replacing negative thoughts with positive thoughts that are based on the teachings of the Bible.  Our thoughts do determine our attitude and influence outcomes of things that are generally within our control.

The big lesson I learned from this experience is that affirming a positive thought, or visualizing a desired outcome is not to be mistaken for the voice of God or the revelation of His will.

Faith to receive God’s best

Faith in the uncompromising love and goodness of God is at the core of the declaration “Thy will be done.”  The believing that Jesus implores us to do when we ask in prayer is about having faith that His answer will always be for our highest good.  Rather than fearing an outcome that I don’t want, I have resolved that I will ask in faith for what I desire but leave myself open to receive God’s highest and best.

In my struggle to rid my mind of negative thoughts, I have learned that residual fear can co-exist with faith.  This is where the struggle between intention and action occurs.  Paul tells his fellow Christians in Rome that he knows in faith what he is to do, but he is prevented by his fear of letting go and trusting God completely to help him do what he ought to do. (Romans 7:24).  The truth is that even in the face of fear it is possible to step out in faith to do what I ought to do.  This is courage.  Courage comes from trusting in the power of the Holy Spirit, who is also my Comforter and support in times of struggle with fear which can weaken my will to surrender to God’s will.

3 steps to increase faith

In my ongoing journey to live a life free from fear and anxiety, it is possible to root out negative thoughts, which is essential if I am to get to the place of increased faith and unbridled trust in God’s infinite goodness and love.

Three steps that I take every time I have a negative, fear-filled, anxious thought are–

  1. I have a conversation with myself –
    • Is the thought factual?
    • Is the thought supporting me?
    • What’s the worst and best that could happen?
  2. I surrender to the guidance of the Holy Spirit, by aligning body (physical reactions), soul (ego, emotions) and spirit (thoughts)
    • Stop struggling to know the outcome
    • Breathe deeply and relax in silence
    • Pray – ask God to prevail, to be present, to powerfully control my emotions and give me more faith
  3. I affirm the Word of God, speak positively and courageously, even if I feel scared –
    • “God has a good plan for my life” – Jeremiah 29:11
    • “All things are working together for good.” – Romans 8:28
    • “Every thought that God has not planted in my mind and heart will be uprooted.” – Matthew 15:13

Expanding faith

Finally, the Bible teaches us that faith is counted as righteousness. Abraham’s faith was counted as righteousness, which put him in a right, loving, guiding relationship with God. (Romans 4:3) 

I am reassured that by Christ’s death, God sees me as having Christ’s righteousness.  I can run to Him as my loving “Abba Father” when I feel afraid and my faith is weak (Galatians 4:6).  God doesn’t hold my lack of faith against me, as long as I ask for more of it.  I know for sure that I am being transformed as I grow in faith.  Growth and transformation take time.  Negative thoughts will die, as I nourish my mind with the Word of God.  That’s how my faith will expand as I leave myself open to accept God’s faithfulness and goodness in the answers to my prayers.

Christ in me, the hope of glory!  That’s why glory matters.

@Glorymatters

www.camilleisaacsmorell.com 

So What If You Had The Guts To Let Go Of Fear?

Lessons Learned From a Career Crisis

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Although it was a dark rainy night in fall, in my mind everything was as clear as day.  That was back in 1994, a year into my first career in Montreal, Canada and I was having the most difficult, in fact the most traumatic experience of my life.  It was I who made the decision to change my life completely.  I migrated to a new country, started a new career and a new life, all on my own.  But on that dark night, the rubber hit the road and I had every good reason to be afraid.  However at the end of another dreadfully difficult day at the office, I was determined to stay the course.

I was struggling in a professional field that was not quite the right fit for me.  My colleagues were unhelpful in an unhappy work environment and it was affecting my performance.  I was in a foreign country with no close family, a very limited social circle and no professional network to help steer me towards other opportunities.  This had never happened to me in my life.  I always fit in, rose to every challenge and succeeded.  In spite of it all, deep down in my soul, I knew I had to keep going.  I wouldn’t “just quit.”

What was ironic was that I really was letting go.  I was letting go of the fear-driven “what ifs?” that had been scaring the living daylights out of me.  On that dark rainy night, I made the decision to change my inner dialogue by courageously answering my “what ifs?”  with “so whats!”

“What if this job doesn’t work out?” – “So what!  I will find a better job.”

“What if I can’t pay my bills?” – “So what! There’s my savings, unemployment insurance and… my parents.”

“What if people think I am a quitter?” – “So what! What people think about me won’t change the world.”

I was determined to allow the Universe to let this messy situation unfold and to make sense out of it.  I just knew that I would be okay.  Here’s what I learned –

  • We all know our truth. Being authentic can be difficult.

The fear and angst were rooted in my struggle to fit the bill of an educated, young, confident professional.  I was supposed to live up to everything I was taught – strive to achieve my goals, to never ever give up, be strong in the face of adversity.  The reality was that I wasn’t being authentic, even though I already knew my truth – I was not in the right professional field and my soul was dying.

Many people don’t live authentically.  We live in a world that describes what success ought to look like.  By staying in a job that was not right for me, I was keeping up professional appearances and what I thought were other people’s expectations.  It takes guts to step off the beaten path and take the road less traveled.  Not everyone will understand why, and they will tell you that you are making a mistake.  If you listen to your inner voice, you will find your truth – what’s right and meaningful for you.

path

  • It’s not worth the effort to hang on because of the fear of losing what we think is valuable.

The job paid well and I could afford a very good material quality of life.  On the other hand, I was holding on to a job in which I wasn’t able to give of my best talents and gifts in a work environment that was wrong for me.  My soul was dying a slow, painful death.  If I quit, there was the real risk of financial hardship.

So it was decision time. I had to choose between fear and courage.  I chose courage.

It was the courage to see beyond the surface and to dig deeply within to find out I really wanted, what really mattered to me and what were the next steps I needed to take.  I knew that I had to leave that job and get on my own path.  And I did.  Once I had honestly confronted my fears I was ready to take a leap of faith. In the face of uncertainty and risk, I made some responsible decisions about how I was going to leave and move my career forward.  While introspection was the starting point in all of this, I actively sought help to support the process.  I was amazed at the number of people who were willing to offer good advice and who had “been there, done that” and could help me find the things I needed to get through this crisis.

courage

  •  Never let a crisis go to waste. There’s always something to learn.  Some good will emerge in the aftermath.

As it turned out, this personal and professional crisis not only taught me some important life lessons, but I gained some very useful work experience.  I eventually moved on to another company where I had a very satisfying and rewarding career in marketing.  I can safely say that much of what I learned in my previous job has given me the business acumen needed to make critical decisions, manage budgets effectively and lead with greater confidence.  All of this has taught me to never let a major crisis go to waste.

crisis

Throughout my career, these three lessons have guided me to make decisions that are right for me.  It’s all about finding my life’s purpose and living authentically.  The organizations where I have worked, their clients and the community have all benefited because I am offering my best self, serving passionately and using my talents to the fullest.

I do believe that we’re all in constant evolution and that it is through life’s events – whether times of crisis or calm – that we somehow find direction for our life’s journey.  It takes courage to confront the fears that compromise our well-being and prevent us from living authentically.  It’s well worth it.

3 Lessons from Learning to Listen to God

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Feeling vulnerable, confused and anxious come with the territory of personal uncertainty, particularly in relation to life’s big questions – Who should I marry?  Should I take this job?  Where should I live?  Why am I here?  What’s my life’s purpose?   

We only find the answers when we find our truth.  Our truth is what’s right for us in our particular situation.

While the good advice of others cannot always be discounted, it is really up to each person to find their own truth.

Finding one’s truth can be very tricky.  This is because no one but you really knows what impassions you or what your life’s purpose really is.  Intuitionthe ability to know without conscious reasoning – for most of us, is generally the source of our truth.  Whenever I have come to a crossroads in my life’s journey, I have had to rely on my intuition to take the next step.  Admittedly, this is not easy, but I have learned a few lessons, which I share below –

Lesson #1 – Claim your own power

It takes faith to own your truth, which only you intuitively know.  Intuitively knowing doesn’t always come easily to most of us as we’ve been taught and conditioned to rely on our intellect, logic and reasoning to solve our problems and find the right answers tough questions.  It’s very easy to buy into the good advice of others, without really knowing that what works for one person doesn’t necessarily work for us. To follow someone else’s dream is to surrender your own power and deprive yourself of the pleasure and fulfilment of your life’s mission.

As a Christian, I consider intuition to be the quiet voice of God speaking specifically to me and my situation.  In fact the apostle Paul, in his first letter to the church at Corinth speaks about the capacity of the Christian mind to discern and understand spiritual truths.  When we personalize these truths, we gain personal insight and direction.

What I know now is that following my intuition is the best way to claim my power and find true fulfillment in life. 

In my experience, silent meditation opens the mental space for inspiration and the voice of intuition to be heard.  Positive affirmations and mantras support alignment of purpose and intention.  The inner knowing that comes from intuition empowers me to take action in the face of risk and uncertainty.  This requires faith and surrendering the outcome.

On the face of it, it seems ironic to say that claiming one’s power requires faith and the ability to surrender. This is because we often equate power with control.  Faith and surrender require that we relinquish the power to control outcomes.  My experience has taught me that there is power in faith and in surrendering the outcome.

Lesson #2 – The power of faith

Whenever I tried to control the outcome of situations beyond my control, I realized how powerless I made myself become.  I ended up being sick with worry and the effects of anxiety attacks over things like other people’s decision to hire me, extreme weather conditions, election results, etc.

What I know now is that the only power I really have is faith.  

Faith is the courage to say “Thy will be done.” For me, faith lets me know that regardless of the outcome, I’ll be okay.  I’ve come to understand that the Universe is God’s orchestra and that understanding the interplay of events with the benefit of hindsight has reaffirmed my mantra that “All things are working together for good.”

Lesson #3 – The power of surrendering

Having faith for a specific outcome can be very limiting.  In fact, I have been fortunate to learn this lesson the easy way.  The hard way would have been to get what I thought I really wanted only to find out later that I had missed out on enriching opportunities.  With the benefits of initial disappointment and hindsight, I have come to understand that very often, what seems to be the best really isn’t.  Several declined applications to advanced degree programs, made me feel crushed and caused me to question my faith.  Taking a partly paid leave of absence from a job in which I saw no future, opened the door to a scholarship to study abroad for 2 years, a promotion on my return and I eventually had the opportunity to migrate to a country where there was greater scope for professional growth and expansion.

What I know now is that if all things are working together for good, then I leave myself open to limitless possibilities.  

I don’t have to have all the answers, but I do have to know my truth.  Guided by my intuition, if I am clear on my life’s purpose, affirm my intention and have faith, I know that the final outcome will lead me to my highest good.

 

Christ in me, the hope of glory…That’s why glory matters!

www.camilleisaacsmorell.com

 

Bold Faith: Piety, personal agenda or God’s will?

Jesus’ ministry was marked by His preaching to pious, religious, Jewish people, who, by Biblical accounts, held many prejudiced beliefs about Gentiles.

In St. Mark’s gospel, the story is told of how Jesus honoured the faith of a Syrophonecian woman as she begged Him to cast a demon out of her daughter.

“First let the children eat all they want,” he told her, “for it is not right to take the children’s bread and toss it to the dogs.”   [Jews regarded Syrophonecians as dogs.]

“Lord,” she replied, “even the dogs under the table eat the children’s crumbs.”

Then he told her, “For such a reply, you may go; the demon has left your daughter.”

She went home and found her child lying on the bed, and the demon gone.

Jesus spoke in terms to which the Jews could relate.  His play on words was really a challenge to the Jewish disciples who were listening to His conversation with the Syrophonecian woman.  This begs the question – was Jesus indirectly addressing deep-seated prejudice and self-righteous piety that may have been in the hearts of his disciples?

I believe that Jesus was fully aware of the woman’s faith and was prepared to redeem her daughter from the grip of the devil.  But Jesus’ message was clear:  Salvation is not reserved for a few.  It was the Jews’ responsibility to accept Jesus’ teachings and spread the Good News to other nations.

Two dimensions of faith: trust and belief

Faith is the universally acceptable response to the Good News.  Responsive faith has two dimensions – belief and trust – both demonstrated by the Syrophonecian woman’s bold declarations that Jesus could rid her daughter of the demon and her belief that the Good News of salvation was also for the Gentiles.

Recent events have given rise to my own reflection on how declarations of faith can appear to be a veil for self-righteous piety and the promotion of personal agendas.

 

Belief or self-righteous piety?

  • The US Supreme Court’s ruling that makes same-sex marriages legal, has led to an uproar of debates in many Christian communities with quotes from the Bible to justify labelling ‘us’ against ‘them.’

It’s not my intention to make or break the case for same-sex marriage here.  I have a greater concern.  I question if the reaction in some Christian quarters is really about deeply rooted fear of others who are ‘different’?  I also question, if in the heated debates and hubris, have we strayed from the baseline teachings of Jesus – love of God and our neighbours?

The core belief of our Christian faith is love.  Jesus’ death is the greatest manifestation of love, motivated by our need for redemption.   If we agree that all of us are beneficiaries of God’s redemptive love, shouldn’t our faith lead us to embrace diversity as we proclaim the Good News?

Trust in God or a personal agenda?

  • And speaking about proclaiming the Good News, I recently learned that a prosperity preaching televangelist asked his congregation to purchase him a $65M private jet.

The intention to purchase the private jet was “to help empower the ministry to reach the lost and change precious lives around the world.”  Fair enough.  But I am led to question if the televangelist’s trusting faith has more to do with his own agenda, than the big picture of God’s plan when the televangelist declared: “I can dream as long as I want to. I can believe God as long as I want to. If I want to believe God for a $65 million plane, you cannot stop me. You cannot stop me from dreaming.”  I won’t judge the motivations and faith of the televangelist and his followers.  I will say, though, that the messages are mixed.

True faith expresses bold humility

There is much we can learn from Jesus’ encounter with the Syrophonecian woman:

  • Falling at Jesus’ feet was an act of humility, setting the stage for her bold declaration of trust and belief.
  • The woman had a trusting faith as she begged Jesus to heal her daughter.
  • Before receiving Jesus’ confirmation that her daughter was healed, she boldly declared her transcendent belief in God’s universal plan of redemption for all people.

May we, like the Syrophonecian woman, have faith that is marked by bold humility as we declare the Good News and receive the blessing of answered prayers.

Christ in you, the hope of glory.  That’s why glory matters.

www.camilleisaacsmorell.com

@glorymatters

Women’s rights & freedom of responsible choice

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In the week that has followed International Women’s Day, I have read with interest some very impressive statistics on the progress women have made over the years. Earning the right to vote, ascension to leadership in Fortune 500 companies, success in male-dominated professions and legislation protecting safety, pay scales and employment access were in the mix of articles and social media posts published on or around March 8.

In spite of the progress, we must lament the fact that far too many women with limited access to economic opportunities continue to be persuaded or forced into prostitution and human trafficking situations, where they are sexually exploited for the profit and entertainment of unscrupulous men.

Just one month before International Women’s Day, the 2015 Sports Illustrated swimsuit edition was released with the model on the cover removing her bikini bottom, leaving very little to the imagination. Appallingly outrageous!

But before you think I’m going to take a prudish position on this, I’ll say that I am thrilled that feminism has earned women the right to make our own choices. We can boldly be who we want to be, choose what we wear and how we wear or not wear what we want to wear. Bravo!

What I find appalling is the consensual use of a woman’s body as a sexual object to market men’s entertainment products. I am disappointed that the model on the Sports Illustrated swimsuit cover has chosen to have her body used in this way. It does nothing to uplift the portrayal and image of women and it is a slap in the face to the many women and men who are working so very hard to build respect and gender equality.

It is unfortunate that the media is neither an enabler nor a game changer in the quest for genuine gender equality. The 2014 Hollywood Diversity Report states that 74.4% of leading roles in Hollywood movies are portrayed by men. With the majority of movies telling men’s stories and women who too often play secondary roles as lovers, wives and girlfriends, it is no small wonder that stereotypes of women as sex objects continue to be perpetuated.

I am not advocating censure. I am advocating opportunities and choices for women to be positively portrayed in the media, which influences public perceptions. Bearing in mind that men make up approximately 50% of the population, women need to make responsible choices about the opportunities they accept in the domains of advertising and entertainment. In spite of any progress women make in the corporate, academic or any other field of economic activity, the portrayal of women in the media holds an even greater influence on the way in which women are perceived and treated by men.

I stand fully behind the programs that support women’s professional development. Kudos to the women and men who have launched projects to increase the proportion of women on corporate boards and in senior leadership positions. But since we believe in freedom of choice, not all women will choose to ascend the corporate hierarchical ladder, if and where it exists, in the new corporate world order.

The focus must be on empowering women and girls to develop their talents in whichever field they desire, and to have the self-confidence to decline offers of economic gain that objectify them for the benefit of men’s entertainment.

Christ in you, the hope of glory.  That’s why glory matters.

@Glorymatters

http://www.camilleisaacsmorell.com